Work

Materialism in Consumer Behavior and Marketing: A Review

Year: 2013

Type: article

Source: RePEc: Research Papers in Economics

Author: Srikant Manchiraju

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W82970681

FWCI: 6.934

Cites: 82

Cited by: 40

Related to: 10