Work

Applying Psychophysiological Measures to Marketing and Advertising Research Problems

Year: 2012

Type: article

Source: Current Issues and Research in Advertising

DOI: 10.1080/01633392.1982.10505319

Authors: David W. Stewart, David H. Furse

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W829958637

FWCI: 10.95

Cites: 76

Cited by: 44

Related to: 10