Work

Green Brand Strategies in the Fashion Industry: Leveraging Connections of the Consumer, Brand, and Environmental Sustainability

Year: 2015

Type: book-chapter

Source: Springer series in supply chain management

DOI: 10.1007/978-3-319-12703-3_2

Authors: Hye-Shin Kim, Martha L. Hall

Institution: University of Delaware

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W836879239

FWCI: 15.71

Cites: 59

Cited by: 51

Related to: 10