Work

The effectiveness of literalism-symbolism in business-to-business advertising

Year: 2010

Type: dissertation

Source: QUT Business School

Authors: van Dessel, María Margarita

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W83749728

Cites: 302

Cited by: 2

Related to: 10