Work

Materialism and happiness as predictors of willingness to buy counterfeit luxury brands

Year: 2014

Type: dissertation

Source: eSpace (Curtin University)

Author: Viet Dung Trinh

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W838448829

Cites: 134

Cited by:

Related to: 10