Work

Web-based Customer Integration for Product Design: the Role of Hedonic Vs Utilitarian Customer Experience

Year: 2014

Type: conference-paper

Source: European Conference on Information Systems

Authors: Kathrin Füller, Suparna Goswami, Helmut Krcmar

Institution: Technical University of Munich

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Institute of Allergy and Infectious Diseases

Award: PHOSPHODIESTERASE STUDIES IN ATOPIC DERMATITIS

OpenAlex ID: W8388009

FWCI: 0.964

Cites: 56

Cited by: 2

Related to: 10