Work

The Effects of MPPA(Mileages/Points to Purchase Amount) Ratio on Consumer Preference

Year: 2009

Type: article

Source: 한국경영과학회지

Authors: Sang-June Park, Ji-Yeon Byun

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W844053368

FWCI: 0.798

Cites:

Cited by: 3

Related to: 10