Work

A Meta-analytic Investigation of the Role of Valence in Online Reviews

Year: 2015

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Interactive Marketing

DOI: 10.1016/j.intmar.2015.05.001

Authors: Nathalia Purnawirawan, Martin Eisend, Patrick De Pelsmacker, Nathalie Dens

Institutions: University of Antwerp, European University Viadrina, Ghent University, Antwerp Management School

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W849085686

FWCI: 56.43

Cites: 67

Cited by: 321

Related to: 10