A brand culture approach to Chinese cultural heritage brands
Year: 2015
Type: article
Source: Journal of Brand Management
DOI: 10.1057/bm.2015.12
Authors: Jonathan Schroeder, Janet Borgerson, Zhiyan Wu
Institution: Rochester Institute of Technology
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W851294201