Work

Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions

Year: 2002

Type: article

Authors: Tony Lachowetz, Jim Clark, R.D. Irwin, B. T. B. Cornwell

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W85710463

FWCI:

Cites:

Cited by: 21

Related to: 10