Work

Assessing Marketing Strategy Performance

Year: 2004

Type: article

Authors: Christine Moorman, Donald R. Lehmann

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W858028672

FWCI: 17.84

Cites:

Cited by: 148

Related to: 10