Marketing and the Tragedy of the Commons: A Synthesis, Commentary, and Analysis for Action
Year: 1999
Type: article
Abstract: The authors contend that solutions to the most pressing environmental challenges will result from understanding and solving social traps such as the commons dilemma. They propose a synthesis for analysis and action to suggest that marketing's stakeholders can cooperate to contribute solutions and ultimately develop programs that help ameliorate the tragedy of the commons.
Authors: Clifford J. Shultz, Morris B. Holbrook
Institutions: Arizona State University, Columbia University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W858150877