Work

Cause Related Marketing and Its Impact on the Purchasing Behavior of the Customers of Bangladesh: An Empirical Study

Year: 2008

Type: preprint

Study design: Observational Study

Source: RePEc: Research Papers in Economics

Authors: Mujahid Mohiuddin Babu, Mohiuddin

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W86725177

Cites: 14

Cited by: 12

Related to: 10