Work

Business-to-Business-Markenforschung

Year: 2007

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9069-3_6

Authors: Carsten Baumgarth, Salima Douven

Institution: University of Siegen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W87136560

FWCI: 12.31

Cites: 94

Cited by: 12

Related to: 10