Work

Marketing as a Determinant of Long-Run Competitive Success in Medium-Sized U.K. Manufacturing Firms

Year: 2003

Type: article

Source: Small Business Economics

DOI: 10.1023/a:1022885132039

Authors: Roger Brooksbank, David Kirby, George Tompson, David Taylor

Institutions: University of Waikato, University of South Australia, University of Surrey, University of Tampa

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W87143520

FWCI: 5.236

Cites: 15

Cited by: 35

Related to: 10