Work

Fans und Konsum

Year: 2010

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-531-92290-4_13

Authors: Leila Akremi, Kai-Uwe Hellmann

Institution: Technische Universität Berlin

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W87384302

FWCI: 1.773

Cites: 53

Cited by: 7

Related to: 10