Work

Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context

Year: 2010

Type: book-chapter

Source: European retail research

DOI: 10.1007/978-3-8349-6147-1_2

Authors: Prokopis K. Theodoridis, George G. Panigyrakis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W87425972

FWCI:

Cites: 141

Cited by: 10

Related to: 10