Work

Discount Effects on Media Plans

Year: 1971

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1971.12519037

Authors: Robert S. Kaplan, Allan D. Shocker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W875776280

FWCI:

Cites: 8

Cited by: 11

Related to: 10