Work

Dienstleistungsmanagement als unternehmerische Herausforderung — Eine Einführung in das Handbuch

Year: 1998

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-96503-5_1

Authors: Manfred Bruhn, Heribert Meffert

Institutions: University of Basel, University of Münster

Language: German

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W88086022

FWCI:

Cites: 38

Cited by: 10

Related to: 10