Work

Emphasizing brand heritage: Does it work? And how?

Year: 2015

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2015.06.021

Authors: Gregory M. Rose, Altaf Merchant, Ulrich R. Orth, Florian Horstmann

Institutions: University of Washington Tacoma, Christian-Albrechts-Universität zu Kiel, University of Bremen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W883690191

FWCI: 20.71

Cites: 56

Cited by: 191

Related to: 10