Work

Identitätsorientierte Führung von Luxusmarken

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92976-1_14

Author: Ingo Lasslop

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W88423641

FWCI: 1.922

Cites: 45

Cited by: 29

Related to: 10