Work

Small Business Adoption of the Marketing Concept vs. Other Business Strategies

Year: 1989

Type: article

Source: Journal of Small Business Management

Author: Robin T. Peterson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W88876701

FWCI: 3.145

Cites:

Cited by: 88

Related to: 10