Work

Die Informationsfunktion des Produktes

Year: 1966

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-663-02860-4_9

Author: Theodor Ellinger

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W88880531

FWCI: 7.571

Cites: 99

Cited by: 12

Related to: 10