Work

Discrete Brand Choice Models: Analysis and Applications

Year: 2008

Type: article

Author: Liyu Zhu

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W88921296

FWCI:

Cites: 118

Cited by: 1

Related to: 10