Work

Possibilities and perils in targeting consumers' core beliefs

Year: 2012

Type: dissertation

Source: Scholarly Commons (University of Pennsylvania)

Author: Amit Bhattacharjee

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W89733865

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