Work

Music and Advertising: The Effect of Music in Television Commercials on Consumer Attitudes

Year: 2012

Type: article

Author: N. Hoeberichts

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W90016192

FWCI: 2.736

Cites: 38

Cited by: 9

Related to: 10