Work

Bringing Discipline to Pricing

Year: 2000

Type: article

Source: The McKinsey Quarterly

Authors: Cristopher C. Eugster, Jatin N. Kakkar, Eric V. Roegner

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W91244381

FWCI: 0.919

Cites:

Cited by: 18

Related to: 10