Work

Innovation Driven Marketing

Year: 2007

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9186-7_1

Authors: Christian Belz, Marcus Schögel, Torsten Tomczak

Institution: University of St.Gallen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W91667602

FWCI: 17.23

Cites:

Cited by: 21

Related to: 10