Work

Attention versus distraction: The interactive effect of program involvement

Year: 1993

Type: article

Source: Journal of Advertising

Authors: Kenneth R. Lord, Robert E. Burnkrant

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W91862347

FWCI: 4.289

Cites:

Cited by: 24

Related to: 10