Work

Consumers' perceptions of brand imitators

Year: 1993

Type: article

Source: Summit (Simon Fraser University)

Author: Roberta M Hupman

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W927736357

FWCI:

Cites: 42

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Related to: 10