Work

Achieving excellence in marketing planning: objectives, barriers and solutions

Year: 2001

Type: article

Authors: Malcolm McDonald, Barry Smith, Elizabeth Georgina Rogers

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W940796579

FWCI:

Cites:

Cited by: 1

Related to: 10