Work

Ausweitung der Markenzone: Zur Einführung

Year: 2005

Type: book-chapter

Source: VS Verlag für Sozialwissenschaften eBooks

DOI: 10.1007/978-3-322-80783-0_1

Author: Kai-Uwe Hellmann

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W945084445

FWCI: 5.945

Cites: 25

Cited by: 11

Related to: 10