Work

A Typology of Sponsorship Activity

Year: 2007

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-7506-8237-4.50019-4

Author: P THOMPSON

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W947064773

FWCI:

Cites: 12

Cited by: 7

Related to: 10