Work

Multisensuale Gestaltungsansätze der Erlebniskommunikation im Luxusgütermarketing

Year: 2011

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-642-21133-1_14

Authors: Klaus-Peter Wiedmann, Nadine Hennigs

Institution: Leibniz University Hannover

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W95272232

FWCI: 3.266

Cites: 63

Cited by: 9

Related to: 10