Work

Marktorientierte Unternehmensführung im Umbruch

Year: 1999

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-84425-5_1

Author: Heribert Meffert

Institution: University of Münster

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W95363317

FWCI: 41.84

Cites: 45

Cited by: 46

Related to: 10