Work

Factors Influencing Recall of Outdoor Advertising

Year: 1993

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1993.12466894

Authors: Naveen Donthu, Joseph Cherian, Mukesh Bhargava

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W953773544

FWCI: 2.859

Cites: 8

Cited by: 135

Related to: 10