Work

Industrial Marketing Communication: A (R)evolutionary Journey from Marketplace to Marketspace

Year: 2014

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-11761-4_51

Author: Tim Foster

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W95415635

FWCI: 10.24

Cites: 50

Cited by: 6

Related to: 10