Work

Schnittstellenmanagement zwischen Vertrieb und Marketing durch interaktive Markenführung

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-01830-6_11

Author: Lars Binckebanck

Institution: Nordakademie

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W954230090

FWCI: 9.973

Cites: 144

Cited by: 7

Related to: 10