Work

What is the role of marketing capability to be a price maker? An empirical analysis in Italian food SMEs

Year: 2011

Type: article

Source: Economia & diritto agroalimentare

DOI: 10.14601/eda-9621

Authors: Alessandro Banterle, Laura Carraresi, Alessia Cavaliere

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Zero hunger

Open Access status: closed

OpenAlex ID: W95627127

FWCI: 1.855

Cites: 26

Cited by: 10

Related to: 10