Work

Need For Cognition, Advertisement Viewing Time and Memory For Advertising Stimuli

Year: 1994

Type: article

Source: ACR North American Advances

Authors: James W. Peltier, John A. Schibrowsky

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W956405172

FWCI: 0.981

Cites:

Cited by: 47

Related to: 10