Work

The End of Advertising As We Know It

Year: 2008

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-0-387-79978-0_4

Authors: Saul J. Berman, Bill Battino, Louisa Shipnuck, Andreas Neus

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W95721167

FWCI: 18.53

Cites:

Cited by: 26

Related to: 10