Work

Grundlagen des Marketing

Year: 2002

Type: book-chapter

Source: Deutscher Universitätsverlag eBooks

DOI: 10.1007/978-3-322-81387-9_3

Author: Marcus Kruse

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W95787736

FWCI: 7.689

Cites: 10

Cited by: 18

Related to: 10