Work

La estrategia de diferenciación en el comercio minorista

Year: 1995

Type: article

Source: Información Comercial Española, ICE: Revista de economía

Authors: José Luis Munuera Alemán, Miguel Hernández Espallardo, Salvador Ruíz de Maya

Language: Spanish

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W960977358

FWCI: 1.055

Cites:

Cited by: 20

Related to: 10