Work

Marketing malpractice: the cause and the cure.

Year: 2005

Type: article

Source: PubMed

Authors: Clayton M Christensen, Scott Cook, Taddy Hall

Institution: Harvard University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W96201705

FWCI: 17.8

Cites:

Cited by: 166

Related to: 10