Work

Perceived price fairness: A new look at an old construct

Year: 1994

Type: article

Source: ACR North American Advances

Authors: Marielza O.B. Martins, Kent B. Monroe

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W962125898

FWCI:

Cites:

Cited by: 166

Related to: 10