Work

Return on Marketing?

Year: 2006

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9335-9_1

Author: Sven Reinecke

Institution: University of St.Gallen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W96286324

FWCI: 10.04

Cites: 49

Cited by: 30

Related to: 10