Work

Cryptic marketing : strategic targeting of subculture markets

Year: 2015

Type: dissertation

Author: Wi Yan Kelly Choong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W96300439

Cites: 53

Cited by:

Related to: 10