Are third-party green–brown ratings believed?: The role of prior brand loyalty and environmental concern
Year: 2015
Type: article
Study design: Observational Study
Source: Journal of Business Research
Authors: Wi-Suk Kwon, Basil Englis, Manveer Mann
Institutions: Auburn University, Berry College, Montclair State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W965419616
