Work

A New Measure of Consideration Set Size

Year: 2016

Type: article

Source: International Journal of Market Research

DOI: 10.2501/ijmr-2015-027

Authors: Lara Stocchi, Melissa Banelis, Malcolm Wright

Institutions: Loughborough University, The University of Adelaide, Massey University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W968847889

FWCI: 0.692

Cites: 31

Cited by: 10

Related to: 10