Work

Einsatz des Event Marketing für die Marketingkommunikation

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-04655-2_5

Authors: Cornelia Zanger, Jan Drengner

Institutions: Chemnitz University of Technology, University of Applied Sciences Worms

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W970582091

FWCI: 5.877

Cites: 73

Cited by: 8

Related to: 10